As the median age of the credit union member continues to climb, one of the main problems is marketing to these younger potential members. Many millennials and members of Gen Z simply do not know that credit unions exist or how they’re different from banks. Just 4% of Gen Z has accounts at credit unions! This is a massive opportunity!

At GAC 2024, Sarah Snell Cooke had the chance to talk to Union Credit Co-Founder and Chief Revenue Officer Barry Kirby to talk about how important it is for credit unions to reach younger consumers digitally and how Union Credit’s marketplace can help market their services.