Union Credit Shares 3 Strategies for Credit Unions to Attract Younger Members in 2024

​Our Co-founder and CRO, Barry Kirby, sat down with Mike Lawson of CU Broadcast to share customer acquisition strategies for community financial institutions in 2024, as competing fintechs and a tightening economy calls for a new perspective from today’s credit unions.

In this discussion, Barry highlights the following acquisition strategies:

  • Address the aging account holder challenge
  • Shift focus from large to small deposit acquisition
  • Consider lending as a strategic avenue for growth