​Our Co-founder and CRO, Barry Kirby, sat down with Mike Lawson of CU Broadcast to share customer acquisition strategies for community financial institutions in 2024, as competing fintechs and a tightening economy calls for a new perspective from today’s credit unions.

In this discussion, Barry highlights the following acquisition strategies:

• Address the aging account holder challenge
• Shift focus from large to small deposit acquisition
• Consider lending as a strategic avenue for growth