Union Credit, a credit offer provider, has introduced a marketplace to allow credit unions to offer one-click credit offers to customers at the point-of purchase. The marketplace will provide auto loans, credit cards, home equities, personal loans and more, according to a press release.
The platform integrates with TransUnion so credit unions can access borrow risk and deliver the best loan offers and interest rates. The company also worked with Zest.ai, which delivers fairer and more inclusive credit access.
“The challenge for credit unions is two-fold, reaching young and new members and staying current with evolving technologies. What could take months to years in digital marketing dollars as well as IT development costs to gain new market share, Union Credit boldly accomplishes this in seconds with a few clicks of a button,” Troy Kyle, EVP and CIO of America’s Credit Union, said in the release. “Union Credit understands that consumer behavior is a reflection of cultural trends and has delivered the first simple and intuitive embedded finance platform that resonates ease of use and is built for credit unions.”